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Your brand has a look. It needs a sound.
SYCF is a music consultancy and sonic branding studio headquartered in Dubai. Since 2000, we've designed bespoke music experiences for hotels, restaurants, retail spaces, fashion events, and lifestyle brands across the GCC, MENA, and beyond.
We don't do generic playlists. We build sonic identities — rooted in a brand's design, values, and customer experience. Every soundtrack we create is as intentional as the logo on the door.
Trusted by iconic brands worldwide
We work closely with key stakeholders to craft a unique bespoke music experience that tells your brand’s story. Our meticulous approach dives deep into your brand’s DNA, ensuring every playlist, every soundscape and every sound identity is a true reflection of the brand — distinctive, immersive, and unforgettable.
As a global music consultant and sonic branding expert, our extensive clientele, spanning from 2000 to the present, boasts renowned names such as Marriott, Emaar, Jumeirah Group, Accor, Hilton, Barcelo, Oberoi, The Address, Sofitel The Palm, Radisson, Mui Mui, Dior, Fauré Le Page, Bvlgari, Armani, Arab Fashion Week, Fashion Forward, Dubai Design District, Dubai World Cup, Abu Dhabi F1, Mercedes Benz, Lexus, Tag Heuer, Harvey Nichols, Bloomingdales, Moschino, Nayomi, Landmark Group, RoyalJet, Swarovski, Moët & Chandon, Mall of the Emirates, Dubai Mall, Wafi Mall, Expo 2020, THE One, Virgin, Novikov Cafe, Caribou Coffee and many more across all continents.
Hotel & Resorts
Emotionally Engage Guests Throughout Their Stay
Soundtracks that match the architecture, the service, and the time of day.
Retail & Fashion
Create That Wow-Factor
Sound that reinforces brand identity and elevates the in-store experience
Restaurants, Bars & Cafes
Enriching Social Experiences
Music that makes people stay longer, come back sooner, and tell their friends.
Spas & Wellness
Relax and Unwind
Immersive soundscapes designed for calm, focus, and escape
Gyms & Fitness
Stay Focused And Motivated
Energy-matched music that drives performance.
Events & Activations
A Class Act
Fashion shows, product launches, exhibitions — sound designed for the moment.
How it works
Music is usually playing within days of signing
Step 1 - Consultation
We meet, visit your space, and define the music direction together.
Step 2 - Music Samples
We present a curated sonic direction for your feedback.
Step 3 - Setup & Installation
We program and install the music player. Playlists, scheduling, and automation — all configured.
Step 4 - Ongoing Partnership
Monthly refreshes, remote management, seasonal updates, and continuous refinement. We never stop curating.
Bespoke Playlist Curation
Our award winning music curators and DJs will create a unique vibe that is on-brand, aimed to elevate guest experience and improve the bottom line.
Digital Music Player
Our digital music players come with un-compromised audio quality. Control and manage your music and playlists from any browser on any device or simply leave it all up to our team. The choice is yours!
Sound System Design
Our team will scope out your space, then recommend a speaker, amplifier and control system best suited for your environment and budget. Single-zone or multi-zone spaces, no problem!
Global Delivery System
Our fast worldwide cloud network ensures 24/7 connectivity to your music system. Fresh content gets delivered to your music player instantly, regardless of your location.
Announcements
And Voice-Overs
Should your business need voice-overs, announcements, or catchy jingles, we specialize in producing and seamlessly integrating them into your daily schedule within a matter of hours.
Silence Mode Feature
Our music system offers a fully automated silence mode that can be scheduled for the daily Athan. The music gently fades out and back in seamlessly, maintaining a polished and clean ambiance.
Brand Extensions
Extend your brand through music - from custom-designed vinyl to curated playlists for your socials, we help you create unforgettable, on-brand sound experiences your audience will love.
24/7 Tech Support
We operate around the clock addressing any issue, request, or inquiry. Regularly updated playlists and software, ensuring a continuous stream of fresh content.
Listen
We craft signature soundtracks for every mood and moment. Explore some of our curated playlists or find us on SoundCloud.
Let's talk about how your brand should sound.
Whether you need curated playlists for a single location or a complete sonic identity for a global brand, it starts with a conversation.
