Music And Noise Influence Food Choices

Effects of ambient music and background noise on food sales...

The impact of background music and noise in retail and food establishments is significant. A study combining pilot studies, field experiments, and lab studies found that lower levels of ambient music and noise led to higher sales of healthy food and increased relaxation. Conversely, louder music and noise influenced customers to make unhealthier food choices and increased heart rates. These findings highlight the importance of audio branding and the role it plays in customer and staff well-being, health, and brand perception, enabling retailers to design experiences that encourage healthier choices. So choose wisely.

Source: Crisinel, A. S., & Spence, C. (2016). Implicit association between basic tastes and pitch. Neuroscience Letters, 614, 58-62.

https://link.springer.com/article/10.1007/s11747-018-0583-8