Are You A Music Curator or DJ ?

In the world of music experiences within retail or hospitality spaces they may have hired a professional music curator or DJ to design the soundtrack that you are hearing, or they may not have.

Sometimes it is the staff or someone from marketing (smh). Now, if you're the owner of a business where the music is as important as the interiors or lighting, would you allow the staff or a marketing executive to design the menu or cook the food? No, the Chef designs the menu, correct? And just because your mate knows a really cool DJ does not mean said DJ knows how to curate a playlist that commands a certain mood for your business. Often DJs are experts in one genre only, they do not have experience with multiple genres and eras of music, so therefore are about as good at curating playlists for brands as say your mom or dad.

A real music curator's role is to design a cohesive and engaging musical experience for a specific audience or purpose, using their vast knowledge and experience. Music curators may work for streaming platforms, radio stations, music festivals, events, agencies or even personal projects, and a lot do have years and even decades or DJ experience.

The process of music curation also involves researching and discovering new music, evaluating the quality and relevance of songs, creating playlists or collections that flow well together, and considering the preferences and tastes of the target audience, judging the BPM (tempo) of tracks, the emotion of the songs, the lyrical content, tone and depth, is the song heavy or lite, is it best suited to be played in the morning, afternoon or evening. Music curators often have a deep knowledge and passion for various music genres and eras, and they use their expertise to create a curated selection that resonates with the intended listeners.

Music curators consider factors like mood, theme, genre, or historical significance when creating playlists.

They aim to introduce listeners to new artists, showcase different styles of music, and provide a well-rounded musical experience. In today's digital age, music curators play an important role in helping people discover music and navigate the vast amount of content available.

An experienced DJ not only makes a good music curator, they also play a significant role in creating and delivering a live music experience. While music curators focus on selecting and compiling playlists or collections of songs for various purposes such as events, streaming platforms, or radio stations, DJs go beyond curating and actively engage with the audience through live mixing, blending, and remixing music tracks. DJs bring their own artistic flair, technical skills, and the ability to read and respond to the energy of the crowd, creating a unique and dynamic musical atmosphere. They often incorporate their personal style, transitions, and effects to create a seamless and enjoyable music journey for the listeners. This gives a DJ an immense wealth of experience which they bring to music and playlist curation.

If your business requires an enhanced music experience get in touch with one of our lead music curators at Sound You Can Feel. Our soundtracks and playlists are second to none.

info@soundyoucanfeel.me